Image via CrunchBaseAccording the recent article published by Websites for Jewelers titled, "Social Shopping Websites," social shopping is expected to blow up in the next year and jewelers should plan to create profiles on some of the top sites by the end of 2011.
What is social commerce, or social shopping? As defined by Wikipedia, “Social Shopping is a method of e-commerce where shoppers’ friends become involved in the shopping experience. Social shopping attempts use technology to mimic the social interactions found in physical malls and stores.” Just like people use Facebook to see what their friends are up to and LinkedIn to network, people use social shopping sites to search out the latest styles, find the best deals, read up to date consumer reviews, and at the same share this information with their friends. Imagine a new group of websites that have the sole purpose of exposing products and exchanging information about them! This is creating a HUGE opportunity for the marketing of your jewelry website.
Check out some of the major sites including Kaboodle, ThisNext, and Polyvore. Create your own shopping profile and highlight some of your own products. Create style guides that incorporate hot items of clothing with YOUR jewelry as accents. Show the other social shoppers how great your jewelry is and find your sales soar.
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